Use video to introduce your product or service to potential customers. Choose location and audience settings around your business objective.
No forms, no data collection — sign-up happens on the official TikTok for Business platform.
Prepare a campaign in a clear order: goal, audience, creative, and measurement.
Ads Manager guides campaign setup. Check payment details, settings, and review status before launch.
Demographics, interests, behaviors, custom audiences, and look-alike. Choose location, demographic settings, and available interests; assess results using your own data.
AR effects, transitions, filters, and text right in the in-app editor. Creative Centre helps you repurpose existing content into TikTok-native creative.
Brands around the world scale sales with Spark Ads, Video Shopping Ads, and Smart+.
According to TikTok for Business, Grande Cosmetics used TikTok Shop Ads, Video Shopping Ads, and Spark Ads in the U.S. The platform case reports one campaign’s results; it is not a forecast for other markets or advertisers. TikTok case study.
A TikTok for Business campaign example. To assess whether this approach may work for your business, run a separate test with a defined objective and first-party data on spend and orders. TikTok campaign feature.
Results for Ukrainian businesses cannot be inferred from another company's case or a generic CPM. Validate tracking and compare ad spend with confirmed sales or qualified leads.
A platform that's safe for brands means a platform that's safe for everyday users. TikTok partners with industry experts and organizations worldwide.
Community and advertising policies, creative review before serving, and tools to exclude unsafe content.
Collaboration with independent experts, NGOs, and industry associations to share safety best practices.
Inventory filters and category exclusions keep your ads running next to brand-safe content.
Pick a campaign objective in Ads Manager and the algorithm optimizes delivery toward it.
Let your audience discover your brand's story and engage with your products. Nurture a community that becomes your brand advocates.
Reach your most engaged audience with unique product features, customer reviews, coupons, and offers to boost online sales.
Use custom audiences to bring back existing customers and showcase new products they might be interested in.
Educate potential customers with lead forms, event registrations, product launches, or giveaways.
Prepare your goal, settings, creative, and conversion measurement; setup time depends on your account and review.
Reach, traffic, conversions, app installs, or leads — Ads Manager suggests the right optimization for each goal.
Geography, age, gender, interests, and behaviors. Daily budget from $20 per ad group.
Vertical 9:16 video, 5 seconds or longer. Create like a user to get discovered.
Objective, audience, budget, and creative should all work toward one goal.
Review usually takes up to 24 hours, then your ads start serving automatically.
Create your ads account and check the current ad credit offers for new advertisers.
Launch your first ad today →